Watch a clip of
Dr. Rosenthal from the Discovery Health Channel.




SoCal Phalloplasty (formerly Beverly Hills Surgical Specialists) has expanded to two convenient locations: Our medical office is located in Century City (Los Angeles) close to Los Angeles International Airport (LAX) and world-class hotels and entertainment.

Our surgery center is located in Huntington Beach (Orange County) close to John Wayne Airport (SNA) with its many hotels, restaurants and beautiful beaches. 

Our goal is to make your stay comfortable and relaxing.

OC office
18819 Delaware Street
Huntington Beach, California 92648

Dr. Brian Rosenthal, a pioneer in the field of phalloplasty, has been practicing in the Los Angeles area since 1989. His medical education includes undergraduate studies at Duke University where he graduated summa cum laude and Phi Beta Kappa. His education continued at Vanderbilt Medical School. He then went on to complete his residency at Michael Reese Hospital in Chicago with a combined program of both general surgery and urology.

He began his Los Angeles practice as an attending staff urologist at Kaiser Permanente. Here he performed a wide variety of genitourinary procedures. In 1995 he opened a private practice specializing in the fields of sexual dysfunction, phalloplasty, and male infertility. Here, at his fully-equipped and accredited outpatient surgery center located in the heart of Beverly Hills, Dr. Rosenthal offers the latest state-of-the-art techniques for penis enhancement.

Being one of the first physicians to perform penis girth enhancement using BellaDerm® dermal-matrix grafts, Dr. Rosenthal now has one of the largest experiences to date. Recently, he was the first U.S. physician to perform penis glanular enlargement using injectable hyaluronic acid gel material. He has presented the results of his procedures annually at the American Academy of Phalloplasty Surgeons' meetings where he currently serves on the Board of Directors.

As a urologist, Dr. Rosenthal's primary areas of interest and expertise are the male genital system, treatment of male sexual dysfunction, genital surgery, and prosthetic surgery. Genital surgery includes surgical treatment procedures for penis widening, penis lengthening, glanular enhancement, and penis curvature correction. Prosthetic surgery utilizes internally placed devices such as penis prosthesis to correct impotence and testicular prosthesis for an absent testis. Male sexual dysfunction includes: problems with erections, desire, and ejaculation.